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Is Your Ad Working For You

Advertisement & Marketing 16/12/2016

The reason you see so many classified ads on the internet is very simple.

They work, they bring results! (And they are FREE!)

The Question is, are they working for you?

Writing classified ads is easy once you know how.

Here is a formula for writing great classified ads so that they can be found and work right for you!

Classified websites are the most cost effective way of advertising today. They may look very simple, but to get a great ad you need to put some work into it.

If you want your classified ads to stand out, consider these small steps.

The five parts of a great classified ad are:

1. The Title

Make Your Title Short.  Five to seven words works very well

Use a question as your headline. The point of your headline is to get people to stop long enough to consider your Ad

Use an exclamation point or question mark in your headline

2. Sub-The Title

Be clear. Tell the reader exactly how your product will help them.

“Here is how I can solve your problem” is how you want them to feel.

3. The Body

Use a “number of steps” formula. If your product will solve a problem in a certain number of steps, say so.  

People love simple solutions to their problems.

Use a “number of ways” formula. Use this instead of a number of steps. If your product offers alternative solutions to a problem then say so right up front.

Use an “in under” formula. When time or money is involved, use “in under” or “for less than” approach works well.  One example is “How to succeed online for under $100!” or “Less than $100”

Talk to your specific audience. Men, Women or Students. House wives or professionals. Selling to houses or businesses and let them know you understand them.

4. The Call to Action

In most cases the action you want the reader to take is clicking the link in your ad or making the phone call.

5. TAGs (Key Words)

Tags, or key words are very important part of your ad for Google search to find you & the customer to click on your ad.

Stop Words: Tags (Key Words) are not supposed to have stop words in them. Google search ignores stop words such as (a about after all also always am an and any are at be been being but by came can can’t come could did didnt do does doesnt doing etc)

 

Key Words Examples For Real Estate

Realtors, real estate agents

Dubai real estate agent, dubai real estate agents, real estate broker, real estate brokers, top real estate agents, find agent, find real estate agent, best real estate agent, best real estate agents, find a real estate broker

homes sale

sell villa fast, selling a home, sell your home, sell home fast, sell your home, sell my home fast, home selling tips, house selling tips, villa selling tips, selling house fast, selling villa fast, selling home fast

For Sale

house for sale, cheap houses for sale, home for sale, villa for sale, condo for sale, homes, houses, condominiums, find home, find villa, find condo, find agent, find broker

Condos, Townhomes, Villas

condos for sale, town-homes for sale, condo for sale, townhouse for sale, town homes for sale, villas for sale, townhouses for sale. villa for sale,

Here’s what you need to know.

  • The purpose of the title is to get the attention.
  • The purpose of the sub-title is to sell the ad
  • The purpose of the body copy is to set up the call to action.
  • The purpose of the call to action is to them to call you or click on your website.
  • The purpose of the TAG (Key Words) is for Google Search to find your ads

Effective advertising is a good thing indeed!

It is very important to understand that each part has its own purpose.

When you think of ads in this way it’s easier to create them

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